On Cloud 24/7 - Mens Everyday Running Shoes

Reinvent your experience hitting the pavement with the lightest design in the On family - the On Cloud 24/7 men’s running shoes.

Run effortlessly and enjoy an active lifestyle – whether you’re cruising the city streets, running up a storm of sweat, sprinting to your next coffee fix or however you love to keep fit.

It’s easy to get the perfect, sock-like fit with the quick on-off speed lace system.

Soft landing and explosive take-offs are in your future – a winning blend that helps World Champions and Olympians lead the pack and finish with gold.

These high tech kicks keep you light and quick on your feet with Zero-Gravity foam. Run like your gliding on clouds with 16 hollow pods for cushioned protection on impact without sacrifice to the lightweight design.

Your new favourite running shoes cut back on a bulky midsole with a flex plate featuring the 16 Cloud-pods, moving with you for natural motion and an adaptive ride.

The CloudTec sole gives you a biomechanical edge as it adapts to your running cycle with a central channel dividing the lateral and medial side of your hard-working feet.

• High performance running shoe for all day comfort
• Lightest running shoe available in the On line up
• Engineered in Switzerland
• Designed for ‘Zero-Gravity’ running
• Built to tackle the needs of seasoned and recreational runners
• Blends protection and comfort in a lightweight package
• Easy slip on style and glove-like fit with speed lacing system
• Explosive push-offs
• Zero-Gravity foam treats your feet to a feather-light feel and maximum cushioning
• 16 hollow pods provide a soft landing and protection on the move
• Flex plate for flexible motion and an adaptive ride
• CloudTec sole effortlessly adapts to the way you move

Runner profile: Runners who want a light shoe with superior cushioning.

Goal: Made to run with ultimate lightness and comfort.

Category: Lightweight

Technical: Heel-toe offset: 6 mm / 0.23 in Weight: 198 g / 7.0 oz (men's US 8.5)

KEY BENEFITS

• On makes you run light, fast, and pain free.
• On is the first running shoe with 3D cushioning.
• On enables you to stabilise and control your foot strike naturally.

CloudTec Explained

1. The On is the first running shoe with 3D cushioning, absorbing not only the vertical impact, but also the horizontal shock from the forward movement – the so called shearing forces which cause muscle cell destruction and pain in ligaments and joints.

2. The On makes you run light and fast, and pain free. When running, you want to land soft and push off hard. The CloudTec elements allow your foot to travel softly into your landing. Once locked, the Clouds are completely firm for a powerful push-off. This is possible to the fact that the On uses travel (distance) to slow down impact forces rather than just compressing rubber or air like other cushioning systems.

3. The On is the new approach to motion control: By activating your muscles, the On enables you to stabilise and control your foot strike naturally - without artificial support.

4. The On fosters an efficient running style, allowing the runner to land more forward on his or her foot as well as to adopt a centered and energised running position. The Integrated Transition Bridge flexes over the whole length of the shoe, making it the best rolling shoe on the market. Combined with your Cloud-activated muscles, this results in a shorter ground contact time.

5. On’s intelligent cushioning allows for a minimalistic, lightweight construction in line with the latest research on the natural movement of the foot, i.e. a low heel-to-toe ratio, being close to the ground, and very good torsional flex in the mid-foot.