PURE Sports Nutrition Australia

Why Runners Choose PURE

Fluid gels that actually taste good

PURE's signature Fluid Energy Gels have a liquid consistency that makes them easy to take mid-run without needing water. They use real fruit juice flavours rather than artificial sweeteners, which means less gut distress during long efforts.

Clean, simple ingredients

Every PURE product is free from artificial flavours and colours. Their formulations are designed to deliver what your body needs during exercise without unnecessary fillers or additives.

HASTA batch-tested

All PURE products are tested by HASTA (Human and Supplement Testing Australia) for banned substances under WADA guidelines. This is the same standard required by professional and Olympic athletes.

Caffeinated and non-caffeinated options

The gel range includes both regular and caffeinated versions, so you can plan your caffeine strategy for race day or keep things stimulant-free for training runs.

Made in New Zealand

PURE controls every step of production from their Christchurch factory, ensuring consistent quality from batch to batch.

What is PURE Sports Nutrition?

PURE Sports Nutrition is a New Zealand-based sports nutrition brand founded in 2012. They specialise in clean endurance fuel including energy gels, electrolyte hydration powders, drink mixes, and recovery protein — all made without artificial flavours or colours at their factory in Christchurch.

Are PURE gels easy on the stomach?

PURE Fluid Energy Gels are specifically designed for gut comfort. Their liquid consistency means they go down smoothly without needing water, and they use natural fruit juice flavours rather than artificial sweeteners. Many runners find them easier to tolerate during long runs and races compared to thicker gel formulations.

Are PURE products tested for banned substances?

Yes. All PURE Sports Nutrition products are HASTA batch-tested, which means every production batch is independently screened for substances banned under WADA guidelines. This gives athletes confidence that what's on the label is what's in the product.

What is the difference between PURE Fluid Energy Gels and regular Energy Gels?

PURE Fluid Energy Gels have a thinner, liquid consistency that makes them easy to consume without water. Their regular Energy Gels are slightly thicker with a more traditional gel texture. Both deliver fast-absorbing carbohydrates for energy during exercise — it comes down to personal preference on consistency.

Does PURE make caffeinated gels?

Yes. PURE offers several gel flavours with added caffeine, including Cola, Lemon Lime, Cherry, and Raspberry variants. These are clearly marked so you can plan your caffeine intake for race day while keeping non-caffeinated options for everyday training.

What is PURE Performance+ Race Fuel?

PURE Performance+ Race Fuel is a high-carbohydrate drink mix designed for sustained energy during long-distance events. It delivers a concentrated carbohydrate source that you can sip throughout a race or extended training session, complementing your gel and hydration strategy.

Can I buy PURE Sports Nutrition in Australia?

Yes. RunDNA stocks the PURE range online with fast shipping across Australia. You can browse gels, electrolyte hydration, and the new Performance+ range right here on this page.